Founding of the company by Armin Zwahlen and Flöri Zwahlen-Hüni on 1 July in Saanen. The premises formerly served as a public reading room.
Renovation of premises in Saanen
Opening of store in Gstaad in the ‘Brunnehuus’. This was also the year in which we trained our first apprentices.
Alexander Zwahlen and his wife Simone Zwahlen-Gagneux assume control of the company
Construction of new premises in Saanen. This development expanded our retail space from 100 m² to 225 m².
Renovation of premises in Gstaad
Relocation from the ‘Brunnehuus’ in Gstaad to the ‘Villigerhuus’
Opening of third store: ‘Le Trésor’
Opening of bypass in Saanen and construction of an entrance to the new car park. General repair & renovation of the stores in Saanen, with new floors, racks and displays.
Acquisition of Fuhrer Cigares Tobacco from Hans Fuhrer in Gstaad
Merger of the Le Trésor and Fuhrer Cigares Tobacco stores, and relinquishment of the branch in the ‘Villigerhuus’